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The connection continues in the name of beauty Euroflora is heading to Belgium to take part in Floralien Gent, taking place from May 1 to 10 in the city of Ghent. This important international event brings together professionals, institutions, and gardening enthusiasts from all over the world. Euroflora’s participation is a valuable opportunity to strengthen […]

projected towards the future Biodiversity, sustainability and research, the new frontiers of floriculture on display in Genoa 400 exhibitors, 154 gardens, 254 competitions Nearly 200,000 visitors in eleven days Young people, the new protagonists of the event, 88.4% satisfied, 88.9% likely to return Data from research promoted by the Liguria Region and Chambers of Commerce […]

Magic Under the Stars on Saturday, May 3! Genoa is gearing up for a period of extraordinary beauty and culture with the return of the Rolli Days, coinciding with the prestigious Euroflora. The weekends of April 26-27 and May 3-4 will see the splendid Palazzi dei Rolli and historic villas reopen their doors. Guiding visitors […]

Starting from the pre-Easter period, coinciding with the international plant and flower exhibition, to ensure smoother and more convenient traffic flow for visitors heading to the event, from Wednesday, April 16, all roadworks on the sections managed by Autostrade per l’Italia (Aspi) will be halted. This will guarantee at least two lanes in each direction […]

From April 24th to May 4th, horticulture and floriculture will converge with cutting-edge technologies. From astronaut Malerba’s space greenhouse to the marine depths of Nemo’s Garden, and the prototypes of the Italian Institute of Technology, Euroflora 2025 will offer the public the opportunity to experience firsthand the future of innovation applied to cultivation. Franco Malerba, […]

Following Italy’s historic double triumph in 2023, the Davis Cup and Billie Jean King Cup trophies are making a special appearance at Euroflora. From April 24th to May 3rd, the prestigious trophies will be on display at the Palasport, Municipality of Genoa area, offering a unique opportunity for fans to capture photos and celebrate Italian […]

The program for the 13th edition of Euroflora is a kaleidoscope of continuous events, featuring leading figures in scientific education, cutting-edge high-tech and artisanal demonstrations, presentations, workshops, and a rich musical program. Additionally, the event will host conferences, professional technical seminars, and distinguished guests, including the Davis Cup and the Billie Jean King Cup. Four […]

Master Naoki Maeoka will be a distinguished guest. The Bonsai Art School will present an exhibition of exceptionally beautiful and large-scale bonsai. Visitors can also view prints from the Edoardo Chiossone Museum of Oriental Art within the City of Genoa’s pavilion. Discover the secrets of the ancient art of bonsai at Euroflora 2025. Master Naoki […]

The Liguria Region will participate in Euroflora 2025 with two large spaces: the first at the beginning of the exhibition route on Piazzale Kennedy, covering an area of approximately 1,300 square meters; and the second on the first floor of the Blue Pavilion, covering an area of approximately 300 square meters. In the first space, […]

The ‘Mirador’ is a key feature of the Euroflora 2025 exhibition, an immersive nature experience that rises from the park’s ground level to an altitude of about 1.7 meters, offering stunning views of the Levante Waterfront skyline. The structure is fully accessible to all visitors, including those with mobility impairments. The “Mirador” is part of […]

NIRP International’s exhibit space takes the form of an “Island of Exquisitely Scented Roses.” This enchanting island is home to beautiful specimens of patented rose bushes, all NIRP editions, encompassing various types: large-flowered roses, cluster-flowered roses, shrub roses, ground cover roses, and climbing roses. Visitors will be captivated by the countless variations in form and […]

The Egyptian Museum of Turin, the world’s oldest museum dedicated entirely to Egyptian culture, will be showcasing its “Pleasure Garden” at Euroflora 2025. This installation is inspired by the gardens of the New Kingdom period (1539-1076 BC) in ancient Egypt. Visitors will encounter a variety of plants that held symbolic significance for the ancient Egyptians. […]

For the third consecutive edition, Euroflora will be able to count on two now “historic” and fundamental collaborations: Iren Spa, which shares with Euroflora a vision of themes and solutions for sustainability and energy saving, and Basko, the large-scale retail group always at the forefront for the dissemination and promotion of food and gastronomic excellence […]

The national floriculture and nursery production (Istat data referred to 2023) amounts to 3 billion and 145 million euros and represents 4.7% of Italian agricultural production (it was 4.5% in 2022).  Flower cultivation amounts to 1 billion and 465 million euros (in value, 2.2% of Italian agricultural production). Nursery production confirmed 1 billion and 678 […]

ANVE President Luigi Pagliani expressed strong support for the Euroflora 2025 project during the official presentation of the event: “ANVE (National Association of Nursery Exporters) is enthusiastically participating in Euroflora 2025, creating an exclusive journey through the finest Italian floriculture at the Mirador. We are also proud to present, on April 23rd, the sector study […]

Euroflora is the only Italian event among the European floralies recognized by AIPH – International Association of Horticultural Producers. Connected from his London office, during the official presentation of Euroflora 2025, AIPH Secretary General Tim Briercliffe expressed words of strong and convinced support: “Genoa, Italian and international floriculture must be proud of Euroflora, because beauty […]

“This 13th edition of Euroflora sees a record number of participating foreign countries and this is also the result of ICE’s commitment to supporting this exhibition and the sector as a whole” – the satisfaction of Matteo Zoppas, president of ICE, the Agency for the promotion abroad and the internationalization of Italian companies. “Our task […]

“The Chamber of Commerce – emphasizes Paolo Corsiglia, agriculture representative in the Chamber’s Board – is delighted with this grand return home of Euroflora, a home that is now profoundly renewed thanks to the Waterfront project. After two editions in Nervi, which required an extraordinary effort also because they were constrained by the need to […]

“The upcoming edition of Euroflora is expected to be a highly attractive event of extraordinary beauty in the renovated areas of the Levante Waterfront, overlooking the sea, returned to the city and the general public,” comments acting mayor Pietro Piciocchi. “Genoa is ready to welcome tourists with events in the city starting with the spring […]

“After 14 years and two highly successful editions at the Parks of Nervi,” declares the President of the Liguria Region, Marco Bucci, “Euroflora returns home, to its historic and evocative location in the Palasport and the eastern Waterfront, designed by Renzo Piano and strongly supported by the municipal administration. The 13th edition of Euroflora will […]

“Euroflora is an internationally recognized event that returns to the city for an important edition, which combines a large public presence with a significant presence of operators in the floriculture sector,” said Senator Patrizio Giacomo La Pietra, Undersecretary of the Ministry of Agriculture, Food Sovereignty, and Forests. “For this reason, as MASAF, we have decided […]

The 2025 edition of Euroflora boasts numerous new features. One notable addition is the recreation of an ancient Egyptian pleasure garden, dating back to the New Kingdom (1539-1076 BC). This project, a collaboration with the Egyptian Museum of Turin, is the result of an archaeobotanical study focusing on landscape, gardens, and orchards in ancient Egypt, […]

At the official presentation of the 2025 edition, Mauro Ferrando, President of Porto Antico Spa, expressed his pride in supporting the sector in all its components, in a new and comprehensive way. “We are proud of the positive response from major players, the important new participants, and the even stronger presence of the Ministry of […]

The 13th International Exhibition of Plants and Flowers is approaching with great expectations. The net exhibition area has almost tripled, going from 35,000 to 85,000 square meters. The number of gardens has also increased, with 144 compared to 90 in 2022. These gardens range in size from the smallest at 18 square meters to the […]

A new way of understanding urban landscapes to tackle climate challenges Following intense days of work, the selection of projects participating in Ars Urbana, the Euroflora 2025 competition, has been completed. The competition aims to support creativity and innovation in landscape design. Fourteen projects have passed the scrutiny of the evaluation committee, composed of architect […]

A new way of understanding urban landscapes to tackle climate challenges Following intense days of work, the selection of projects participating in Ars Urbana, the Euroflora 2025 competition, has been completed. The competition aims to support creativity and innovation in landscape design. Fourteen projects have passed the scrutiny of the evaluation committee, composed of architect […]

It was truly a special occasion to present Euroflora 2025 at the New York Botanical Garden, one of the oldest botanical gardens in the United States, located in the Bronx. A National Historic Landmark since 1967, the NYBG spans over 1 square kilometer and contains more than 48 gardens and plant collections. Following a tour […]

Booking your hotel for Euroflora 2025 is now easier with the support of Convention Bureau Genova.  CBG offers exhibitors and visitors support for hotel bookings in the city’s hotels that guarantee the best quality standards and the best rates available on the market at the time of booking. All information at: https://www.genovacongressi.it/it/eventi-e-congressi/575-euroflora-2025-la-natura-si-fa-spazio-3.html

This past week also saw the release of the competition book (http://www.euroflora.genova.it/en/contests-book), a critical element of the show for exhibitors. It outlines 254 carefully updated competitions, reflecting new trends and innovations in the field. Special attention has been given to floral compositions, which now have a dedicated section for the first time.

The first phase of the ‘Ars Urbana’ landscape architecture competition, launched in May, concludeD on September 30. A panel of experts will soon select the top projects, divided into two categories: Under-30 and Over-30. These winning entries will be showcased at Euroflora, a key component of the event that continues to gain credibility and value […]

Eighty-five percent of the exhibition areas have already been reserved by exhibitors from Liguria, across Italy, and abroad” – underlines Corrado Brigante, Euroflora Project manager. “We are excited to welcome important new participants, as well as the return of historic exhibitors who helped make Euroflora a success in the past. A significant focus this year […]

Following the presentation of the Euroflora 2025 project at AIPH’s Spring Meeting last March in Doha, from 17 to 26 May Euroflora attended its twin show Floralies Internationales – France, which this year took place at the Logis de la Chabotterie in Vendée with a 200-square-meter garden featuring a large Origami in the centre, symbolising […]

Following the presentation of the Euroflora 2025 project at AIPH’s Spring Meeting last March in Doha, from 17 to 26 May Euroflora attended its twin show Floralies Internationales – France, which this year took place at the Logis de la Chabotterie in Vendée with a 200-square-meter garden featuring a large Origami in the centre, symbolising […]

Innovation and creativity in landscape architecture and design will be in the limelight at the Show, with a theme competition targeted at landscape architects and designers, architects, agronomists, naturalists, engineers, garden designers, and gardeners of all nationalities. The number of available exhibition areas has been doubled compared to the previous edition, and 20 projects are […]

Following the success of 2022, Euroflora’s cooperation with Agenzia ICE (Italian Trade & Investment Agency) will grow stronger in 2025, welcoming over 60 top buyers from mature markets, Eastern Europe, the Adriatic region and the Middle East, plus a vertical marketing campaign in the main target countries.Following the precious suggestions received from professional associations, for […]

From 1960 to date, AIPH, the International Association of Horticultural Producers, has approved over 50 international horticultural shows. These events, held all over the world, have been visited by tens of millions people and attended by leading floriculturists and nursery gardeners from across the globe. In an increasingly urbanised planet tackling climate change, Expos highlight […]

Thanks to the new layout, these tree sections will have available the generous exhibition areas on the upper floor of the Jean Nouvel Pavilion, large enough to also host the Green Market. Here, visitors will not only be able to buy plants and flowers, but also find gardening equipment and tools, outdoor furniture and furnishings, […]

The new Eastern Waterfront will still include a number of locations designed to host trade fairs and exhibitions. This means that Euroflora will extend over a wide range of spaces facing the sea, ideal to display all possible kinds of products – from nursery plants to flowering ones, from cut flowers amd flower arrangements to […]

The 13^ International Plant and flower Exhibition will be held in Genoa’s new Eastern Waterfront district ‘Rebirth’ will be the watchword Euroflora: 60 years and counting (the first edition was held in 1966)! Euroflora is the only Italian plant and flower show among those recognised in Europe by AIPH – International Association of Horticultural Producers. […]