THE HISTORY OF INSPIRATION

The 12th edition is an ode to rarity. Precious botanical species from all over the world meet at Euroflora to celebrate the beauty and importance of nature. Euroflora 2022 confirms, as a location, the extraordinary setting of the Parks and Historical Museums of Nervi, and it is here that the “Rose of Genoa,” symbol of the Ligurian capital, makes its international debut. With more than 240 thousand attendees, Euroflora returns to prominence as the most important European event for the promotion of Italian and foreign floricultural excellence.

The eleventh edition opened the curtain on a never before seen event. Euroflora was transferred to Parchi and Musei di Nervi, a unique and extraordinary setting that can only be reached through public transportation. A true challenge leading to a reflection on the importance of nature and the more authentic respect of the complexity of a historical park overlooking the sea.

This was the final edition in the pavilions of the Fiera di Genova. Padiglione S, with its iconic circular structure, was divided into four large segments and a central area, each one characterised by an environmental biotope: the desert, Mediterranean scrub, the lake, the tropical forest and guided nature (architecture in the landscape).

A floricultural voyage along the country and many plants from far away lands like Australia and Madagascar. The 2006 edition, the year in which Euroflora became a member of the AIF – Association of International Floralies – was a concentration of events and initiatives.

Euroflora was an unparalleled spectacle. The images are witness to its magnificence: flowers and plants from all around the world, rare specimens never before seen were showcased together with magnificent artistic compositions. Imposing sculptures, waterfalls and works of art enhanced the event.

The president of the Republic, Oscar Luigi Scalfaro, visited Euroflora, along with other well-known people in politics and television. 750 competitions were organised, with 230 judges from 17 countries.

Euroflora is a prestigious showcase calling in 760 national and international exhibitors. This edition also saw a visit by boat from the President of the Republic, Francesco Cossiga.

The President of the Republic, Sandro Pertini, and the Italian designer and art collector Marella Caracciolo, wife to Gianni Agnelli, visited Euroflora. The fifth edition saw 730 thousand visitors.

Together with Gand and Nantes, Euroflora cements itself as one of the most awaited events at an international level. Participation in the prestigious flower and plant show increased and technical and aesthetic competitions grew from 393 in the first edition to 620 in 1981. Fashions and new consumer styles were decided at Euroflora.

Over 440 thousand visitors and 26 different countries took part in the third edition of Euroflora. The event, which like the previous ones, took place in the Fiera di Genova, attracted journalists and hobbyists from all around the world. Everybody came to Genoa to admire plant and flower compositions of rare beauty.

Five years on from the first edition, there was an increase in exhibitors and visitors to Euroflora. Among the celebrities visiting was the Italian actress Rossella Falk.

With 250 thousand visitors and 263 exhibitors from 19 countries, the first edition of Euroflora was an extraordinary success. To enhance the event’s début was an exceptional couple: Grace Kelly and Prince Ranieri of Monaco.