{"id":1991,"date":"2024-04-11T10:40:27","date_gmt":"2024-04-11T08:40:27","guid":{"rendered":"http:\/\/www.euroflora.genova.it\/storia\/"},"modified":"2024-09-12T11:31:12","modified_gmt":"2024-09-12T09:31:12","slug":"history","status":"publish","type":"page","link":"https:\/\/www.euroflora.genova.it\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"<hr>\n<h1>THE HISTORY OF INSPIRATION<\/h1>\n<div>\n<h3><em><strong>Euroflora came to be at the end of the 1960s from a moment of inspiration.<\/strong><\/em><\/h3>\n<div>\n<p>Carlo Pastorino, the then president of Fiera di Genoa, imagined an extraordinary event dedicated to flowers and plants. An event equal to the most famous floralies in the world like Gand, Nantes and Budapest. The project was entrusted to Giuseppino Roberto, who, thanks to the efforts of the Genoese and Ligurian flower growers, developed upon the president\u2019s idea and gave life to the first edition of Euroflora: an authentic spectacle of nature.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3><em><strong>The famous logo<\/strong><\/em><\/h3>\n<div>\n<p>The lettering and logo that have always identified Euroflora were designed in the initial phase, by the creative artist Emanuela Tenti. Two abstract corollas opposites and imperfect, anti-conventional and purposefully imperfect characters were extremely successful, winning international competitions, and were used by engravers and State Stationary institutes in the creation of medals and postage stamps.<\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/04\/euroflora-2021-logo-1.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/04\/logostorico_rgb_2.svg\" alt=\"Logo euroflora\"><\/p>\n<h2>AMBITIOUS <br \/>OBJECTIVES<\/h2>\n<div>\n<h3><em><strong>Entering the pantheon of floriculture requires ambition and international recognition.<\/strong><\/em><\/h3>\n<div>\n<p>On 27 August 1965, from Brussels, Emile Debroise, president of the A.I.P.H., (International Association Horticultural Producers), authorised the event. Euroflora officially entered the shortlist of the most famous international floralies.<\/p>\n<p>Now in its 13th edition, Euroflora is the international exhibition of plants and flowers, the only Italian event among the European floralies recognized by AIPH.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3><em><strong>Competitions <\/strong><\/em><\/h3>\n<div>From 1966 to the present there have been over 6,300 competitions in Euroflora. Edition after edition, flower growers, plant nurseries, horticulturalists, fruit cultivators, florists, flower arrangers, Italian and foreign landscape architects have challenged each other displays of beauty, technical skill and creativity in what have now become, for all intents and purposes, the Green Olympics.<\/div>\n<\/div>\n<h2>EDITIONS OF EUROFLORA 1966 \u2013 2022<\/h2>\n<div>\n<\/div>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom-medium\",\"animation_delay\":\"200\",\"css\":\".el-section {padding-top: 60px;}\",\"image_position\":\"center-center\",\"padding\":\"xlarge\",\"padding_remove_top\":false,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"divider\",\"props\":{\"class\":\"uk-text-center\",\"divider_element\":\"hr\",\"divider_style\":\"small\"}}]}]},{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"attributes\":\"uk-parallax=\\\"y:0, 100; media: 960\\\"\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"THE HISTORY OF INSPIRATION\",\"title_element\":\"h1\",\"title_style\":\"heading-medium\"}},{\"type\":\"panel\",\"props\":{\"content\":\"\n\n<p>Carlo Pastorino, the then president of Fiera di Genoa, imagined an extraordinary event dedicated to flowers and plants. 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The project was entrusted to Giuseppino Roberto, who, thanks to the efforts of the Genoese and Ligurian flower growers, developed upon the president\\u2019s idea and gave life to the first edition of Euroflora: an authentic spectacle of nature.<\\\/p>\",\"content_column_breakpoint\":\"m\",\"content_margin\":\"remove\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"default\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"title\":\"<em><strong>Euroflora came to be at the end of the 1960s from a moment of inspiration.<\\\/strong><\\\/em>\",\"title_align\":\"top\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\"}},{\"type\":\"panel\",\"props\":{\"content\":\"\n\n<p>The lettering and logo that have always identified Euroflora were designed in the initial phase, by the creative artist Emanuela Tenti. 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Carlo Pastorino, the then president of Fiera di Genoa, imagined an extraordinary event dedicated to flowers and plants. An event equal to the most famous floralies in the world like Gand, Nantes and Budapest. The project [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1991","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>History | EuroFlora<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.euroflora.genova.it\/en\/history\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"History | EuroFlora\" \/>\n<meta property=\"og:description\" content=\"THE HISTORY OF INSPIRATION Euroflora came to be at the end of the 1960s from a moment of inspiration. 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